Writing drafts and changes through meeting with team.
Shift is a collaborative publication which brings together an interdisciplinary group of six artists and designers to showcase their individual works each exploring different perspectives on transformation. through visual communication. Each of the artists are graduates of the Royal College of Art, with an array of specific foci, approaches and processes, which all reflect ‘Meta-Shifts’ when combined in dialogue on these pages. These ‘Meta-Shifts’ encompass tone, theme, aesthetic, colour, pace, mood and physicality, to embrace the diversity of direction and media within the current scope of their field.
Within their individual works, the practitioners confront ‘micro-shifts’ in the following areas:
- Perspectives on daily activities through the lens of imagination
- Conventions in mass media design
- Attitudes towards social activism concerning vulnerable populations
- Approaches to pace, exploring fastness and slowness in a contemporary urban environment
- Methods of storytelling and intention to elicit empathy
- Means of exploring personal loss of the physicality of existence through digital transformation
Together, these artists invite the reader to consider the various languages of visual communication. Whether it is printmaking, digital collage, coding, painting, drawing, or moving image, the works reveal a multifaceted response to a unifying theme. The ultimate goal of communication is to promote understanding which leads to a change. Shift encourages you to explore this theme of transformation and to indulge your own changing perspective within a diverse body of work.
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Shift is a collaborative publication which brings together an interdisciplinary group of six artists and designers to showcase their individual works each exploring different perspectives on transformation. The work represents shift on two different scales: the macro and the micro. The practitioners are all graduates of the Royal College of Art with an array of specific foci, approaches, and processes, which all reflect ‘Macro-Shifts’ when combined in dialogue on these pages. These ‘Macro-Shifts’ encompass tone, theme, aesthetic, colour, pace, mood and physicality, to embrace the diversity of direction and media within the current scope of their field.
Within their individual works, the practitioners confront ‘micro-shifts’ in the following areas:
- The quotidien through the lens of imagination
- Mass media design conventions
- Social activism concerning vulnerable populations
- Pace in a contemporary urban environment
- Storytelling and intention to elicit empathy
- Personal loss of the physicality of existence through digital transformation
Shift reveals a multifaceted response to a unified theme. Shift invites you to consider the language of visual communication, whether it is printmaking, digital collage, coding, painting, drawing, or moving image. The ultimate goal of the publication is to promote understanding which can lead to change. Shift encourages you to explore this theme of transformation and to indulge your own changing perspective within a diverse body of work.
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